Cash Elevator

What is Cash Elevator?

“It’s worth remembering this isn’t foreign ground. GiG ran Rizk, Guts, Kaboo and Thrills until it sold them to Betsson in 2020 to pay down a bond. A previous regime decided B2C and B2B didn’t mix. The current one clearly thinks otherwise.”

Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.

“And then I guess we will see. I mean if this business really grows fast, then it might become more B2C, but as I see it now, it feels like a kind of a 50-50 story where you have both opportunities there.

What is Cash Elevator?

It expands Spinomenal’s coverage of a durable theme category

For operators, that consistency has practical value. A recognizable, high-output supplier with deep coverage of proven themes gives casino lobbies dependable filler content that players already understand at a glance.

3 Aztec Spells slots into that logic. It expands Spinomenal’s coverage of a durable theme category without requiring the studio to teach players anything genuinely unfamiliar.

About Cash Elevator

Playtech CEO Mor Weizer on Thursday said the supplier was expecting to launch in Brazil early next year despite political uncertainty impacting its deal with Caixa.

In 2025, Playtech agreed a partnership to provide a platform for the launch of Brazilian state-owned bank Caixa’s betting operations.

Weizer previously said the Caixa tender could be “one of the most significant opportunities for Playtech for the coming years”.