Crazy Bee

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What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.

The burning question is where such funds will come from if Lula shuts down the betting industry. Yet, no one points out to him that players will simply migrate to the illegal market. Betting will continue to exist, but without formal tax revenue, oversight or player protections.

It will be up to the government to effectively curb the illegal market so the regulated sector continues to generate taxes and jobs while upholding responsible gambling practices. By riding the wave of criticism against betting companies, the government is diverting attention from the true cause of household indebtedness.

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Instead, spreadsheets and business-intelligence dashboards each accounted for 30%, and CRM platforms followed at 24%. Only 15% used AI/automation tools in any capacity, and then only as secondary aids.

Large and demanding portfolios were highlighted as a key challenge, with 64% of managers overseeing 100 or more VIPs, while one in five managed more than 500. 

The report highlighted the intense workload by estimating that a manager looking after 250 players would have roughly 100 seconds to commit to each player each day if their time was split equally. Data quality and fragmentation were also issues. 

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Wazdan bolsters its executive team with hiring spree

The global slots supplier Wazdan has undertaken a major shuffle in its executive team, with a number of high-profile hires and promotions adding a wealth of experience to the provider’s workforce. On a senior level, Tomasz Tajeldin has been brought in as a senior CRM specialist, Lukasz Kasprzyk has joined as Head of Operations, while Andrzej Hyla has been promoted to Chief Commercial Officer.

In his new role, Tajeldin will be responsible for driving Wazdan’s campaigns and planning strategy across game rollouts, bringing more than six years of iGaming experience to the supplier. Tajeldin will also take control of Wazdan’s promotional activity, centred around the supplier’s Cash Drop promotional tool.