About this app
About Imperial Dice
Jesper Kampmann Madsen, the founder of London-based tech firm Trace2Trace, is building technology to map the networks behind illegal gambling. Madsen, 35, and born in Denmark, knows what it means to be on the other side of the screen: as his decision to fight illegal gambling stems back to his own addiction, he tells iGB.
He was a teenager when he started gambling habitually. For several years, it remained entertainment. Then, when he was in his early twenties, came a large win on a foreign unlicensed gambling site: around €22,000.
“I remember gambling all of it back the same day because they couldn’t pay it out in full immediately,” he says.
About Imperial Dice
Veikkaus, Finland’s state-owned gambling operator, has continued to restructure its internal organisation in preparation for the country’s newly liberalised gambling market, which will open on 1 July 2027.
The reshuffle aims to strengthen the company’s competitive capabilities amid evolving market conditions.
The latest round of changes, announced on Wednesday, includes 15 existing roles being terminating, and 17 new positions established. These will impact several of its units, including the Data & AI department, two business units and finance teams.
What is Imperial Dice?
Prior to announcing the Yahoo Finance accord last November, Polymarket and one of its rivals unveiled deals with Google Finance.
In January, Polymarket and Dow Jones announced an agreement that paved the way for event contract data to appear on various Dow Jones sites, including The Wall Street Journal. Dow Jones also owns Barron’s, Investor’s Business Daily and MarketWatch, among other media properties.
Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.
